the new demographers

Data scientists. Not long ago, to understand human behavior, we were reliant upon polls and experiments. Now – it’s all too easy to get a deeper read – as we spend the majority of our lives online, our behavior behind true personal interactions is a greater depiction.

Dataclysm, written by Christian Rudder (most famous for founding OKCupid), gives an honest, refreshing, somewhat humorous look into how our online lives often show exactly who we are in real life. How what you follow/like/comment on easily defines who you are. How affiliate marketing is so much smarter, and how mathematic queries can tell a much larger story.

A solid 4/5, Dataclysm if fun and fast, and conveys some uncanny assumptions that are backed by too many numbers. Good read.

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